The Resupply Blog

Short answerPatriotic branding costs almost nothing to produce, so it tells you very little. The useful checks are who owns the company, whether it is small enough to be accountable, and whether any stated support has a number attached to...

Short answerPlenty of coffee companies use military imagery. Far fewer are owned and run by people who served. Check three things: whether a named veteran actually owns it, whether the company is small enough to still be accountable, and whether...

Black Rifle Coffee was founded by veterans. That's a fact. But "veteran founded" and "veteran owned" are two different things — and the difference comes down to corporate structure, federal law, and 114 million shares of publicly traded stock. Here's the honest answer, sourced directly from SEC filings and the SBA's own certification requirements.

One veteran. Five hundred dollars. Three weeks. No presale, no announcement, no safety net. Just a question nobody could answer and a decision to answer it.

Short answerEvery roast in the lineup is named for the unglamorous half of the job rather than the highlight reel. Firewatch is the duty nobody wants. 15W40 is engine oil. Hercules is the C-130. Each name points at the work,...

Short answerAerial Resupply Coffee is a small-batch specialty roaster in Charlottesville, Virginia. Seven core roasts across light to dark, sold whole bean or ground, plus single-serve pods, one-time or on subscription. The company exists to keep the people who keep...

The best veteran-owned coffee company should prove who owns it, explain who roasts the coffee and give you enough product detail to choose a bag without relying on military imagery.