A general holding a coffee mug with text near the mug

Amateurs Study Tactics, Professionals Study Coffee 15 Ounce Mug

Regular price$19.99
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This 15 oz ceramic mug is built for early mornings, late nights, and caffeine-fueled planning sessions. Featuring a bold black-and-white design of a five-star general who’s clearly seen some stuff — and knows that real success starts with a strong cup.

Whether you’re fueling logistics, fixing comms, or running the whole damn op from behind the scenes, this mug lets everyone know where the real power lies.
• 15 oz capacity for max caffeine intake
• Durable ceramic, microwave safe, hand wash only
• Designed for planners, grinders, and quiet professionals
• ARC original — because coffee wins wars

Study coffee. Stay sharp. Win the day.
Military, First Responder & Teacher discounts available in cart!
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Why It Beats The Mug You Have

Made To Be Read

The design is the point. Somebody across the table sees it and has to decide whether to say something.

Built For Daily Use

Real weight, a handle you can get your fingers through, and a finish made for the desk rather than the shelf.

Hand Wash Only

The one rule that matters. Warm water and thirty seconds, and the print outlasts everything else on your desk.

Questions, Answered

No. Hand wash only, and this is the one rule that actually matters. A dishwasher will strip the print off in a few cycles and there is no fixing it after that. Warm water, soap, thirty seconds, done.

The ceramic mugs are. The stainless tumblers are not, for the same reason no metal goes in a microwave.

Most of the ceramic mugs are 15 ounces, which is a full pour with room left before it sloshes. The ARC logo mug runs 18 ounces and the insulated tumbler runs 20. The size is listed in the description on every one.

Hand washed, no. What kills these is a dishwasher and abrasive scrubbing, in that order. Skip both and it stays sharp.

Mug if it lives on a desk and you want to smell the coffee. Tumbler if it rides in a truck, sits on a job site, or has to still be hot two hours later. The tumbler is laser etched rather than printed, so there is no ink to wear.

Yes. Details and verification are on the military and first responder discounts page.

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