If you’ve ever poured a cup of coffee that tasted like pride, purpose, and pure American grit, you probably have Black Rifle Coffee Company to thank for blazing the trail. They built a movement — veteran-owned coffee that stood for something bigger than caffeine. But every mission evolves, and as BRCC became a national powerhouse, a new wave of veterans stepped up to carry that spirit forward. That’s where Aerial Resupply Coffee enters the AO — same heart, same authenticity, but with a fresh focus on community, logistics, and purpose-driven roasting.

When Black Rifle Coffee Changed the Game

Back in the mid-2010s, coffee wasn’t patriotic — it was just coffee. Then, Black Rifle Coffee Company stormed the scene and turned caffeine into a culture. They proved that a brand could wear boots, tell jokes, and roast beans with the same precision they once used on target ranges. They gave veterans a brand to rally behind, a place to belong, and permission to laugh at the chaos that comes after service.

They weren’t just selling coffee; they were selling connection. Veterans saw themselves in BRCC’s mission — people who served, sacrificed, and still found a reason to smile at 0400 hours. That kind of movement doesn’t just brew success; it redefines it.

But like any mission that grows beyond the wire, things change. BRCC went public, expanded globally, and entered a new phase of corporate evolution. It’s not bad — it’s the natural consequence of massive success. But it did leave some of us wondering: who’s still keeping the small-unit fire alive? Who’s still roasting in the trenches, shaking hands with customers, and calling every shot with a veteran’s instinct?

Where BRCC Left Off, Aerial Resupply Coffee Takes Over

Aerial Resupply Coffee was founded to carry that torch — not by copying what BRCC did, but by doubling down on what made it matter in the first place: authenticity, community, and the belief that service never really ends.

Founder Mike Klemmer served 20 years in the U.S. Army as a logistician — one of the unsung heroes who ensured every mission had what it needed to succeed. When he retired, he realized that same philosophy applied perfectly to coffee: getting the right supplies to the right people, at the right time. That’s logistics. That’s coffee. And that’s where Aerial Resupply Coffee takes its name — from the lifeline that keeps operations moving forward.

So while BRCC took the veteran story to Wall Street, ARC brings it back to the people who live it every day. The ones who might not be on magazine covers but keep America running: the mechanics, maintainers, first responders, spouses, and supporters. The ones still answering the call, just in different uniforms.

Ground Truth: Coffee Built on Mission, Not Marketing

Every roast we make is a story, not a slogan. Each one connects back to the people who understand what it means to show up when it counts.

• Lifeline Light Roast — bright, lively, and crafted for those who bring hope to the fight.
• Firewatch Medium Roast — smooth Colombian roast for the ones holding the line while the world sleeps.
• 15W40 Dark Roast — bold and heavy-duty, built for mechanics and motor pool legends.
• Spectre Espresso — powerful, low-acid espresso that hits like close air support.
• Moose Medium Roast — earthy and steady, the fuel for early mornings and long hauls.
• Hercules Light Roast — balanced, clean, and ready for takeoff every morning.

And for those who want calm without compromise, our loose-leaf teas like Greyhawk Earl Grey, R&R Green Jasmine, Caravan Masala Chai, Rescue Gunpowder Green, and Gen-T Genmaicha deliver balance, clarity, and peace — something every veteran deserves after years of caffeine and chaos.

Every bag we roast supports the veteran community directly. Every purchase helps sustain jobs, create opportunities, and bring awareness to those who still serve behind the scenes. Because our mission isn’t to be the loudest — it’s to be the most reliable. That’s how logisticians win wars, and that’s how Aerial Resupply Coffee operates every day.

Why Veteran-Owned Still Matters

Let’s be honest — anyone can roast coffee. But not everyone can infuse it with the experience of 20 years in uniform. Being veteran-owned isn’t a marketing gimmick for us; it’s our DNA. It means every decision, every roast, and every partnership is rooted in service and authenticity.

When BRCC went public, they did what every great company dreams of — scaling their success to new heights. But in doing so, they crossed a line where ownership shifted. They became veteran-founded, not veteran-owned. Again, not a knock — just evolution. It’s what happens when missions get bigger than the team that started them.

Aerial Resupply Coffee stands proudly in the space they helped create, committed to remaining 100% veteran-owned and operated. We’re not chasing investors or IPOs; we’re chasing impact. We want every sip to remind you that someone out there still believes in doing things the hard way — the right way.

Carrying the Mission Forward

The coffee world is full of brands trying to capture lightning in a mug. But we don’t need flash — we’ve got purpose. We’re not here to replace anyone; we’re here to reinforce the line, carry the load, and make sure morale never runs dry. That’s what resupply means. That’s what service means. That’s what every bag of Aerial Resupply Coffee stands for.

So if you loved what BRCC started, you’ll feel right at home here. The same pride. The same brotherhood. Just a little more grit, a little more humor, and a lot more logistics.

Grab Your Gear and Join the Mission

Whether you’re sipping from a thermos at dawn or brewing in your kitchen after a long shift, you deserve coffee that reminds you who you are and what you stand for. Shop our premium roasts, learn more about our story, and join a community that believes in hard work, humor, and heart. Because the mission’s not over — it’s just getting started.