🎖️ 20 Million Monthly Viewers. Zero Bullshit.

Active duty. Authentic. The real thing.

If you've spent any time in military circles online, you already know Austin. His DTS video has 15 million views and counting. His Veterans Day post went nationally viral — not because he was trying to go viral, but because he said something real and the internet noticed. He's been on the Today Show. He's been featured by the American Legion. He's currently transitioning into a public affairs role creating content for the Army itself.

More than 2.5 million followers across Instagram, Facebook, TikTok, YouTube, and X. Twenty million people watching every month. And not a single one of them followed him because he was fake.

"When I partner with a brand, it has to be something I'd actually use and actually believe in. ARC is veteran-owned, mission-driven, and makes coffee that doesn't suck — that's a short checklist and they hit all of it. This community deserves brands that were built for them, not brands that just figured out how to market to them. ARC is the real thing." — Austin Von Letkemann, MandatoryFunDay

☕ Same Foundation. Different Lane.

Earned credibility doesn't come with a press release.

ARC was built by Mike Klemmer — Army infantry veteran, Bronze Star recipient, and founder of Aerial Resupply Coffee — on a simple premise: the veteran community deserves a coffee brand that actually gives a damn about them. Not one that slapped a flag on a bag and called it a mission.

Austin built MandatoryFunDay on the same premise. Real military experience. Real humor that only lands if you've actually been there. A platform that grew because the content was good, not because the marketing budget was big.

When two things are built the same way, the partnership doesn't need a pitch deck. It makes sense on its face.

"Austin has built something rare — a platform with millions of followers that has never lost the plot. His audience trusts him because he's never given them a reason not to. That's exactly the kind of partnership ARC was built for." — Mike Klemmer, Founder, Aerial Resupply Coffee

🔥 What Austin's Audience Is About to Find Out

Five roasts. All earned.

If you're new here, ARC roasts five coffees out of Charlottesville, Virginia — each one named for a mission, not a marketing meeting. Here's the lineup:

FireWatch — Colombian medium roast. The one you drink at 0300 because somebody has to.
15W40 — Dark Italian roast. Thick enough to run an engine on.
Hercules — Blonde roast. Don't let the color fool you.
Spectre — Dark espresso. Quiet, precise, hits hard.
MOAB — Double-caffeinated Robusta. For when regular coffee is a polite suggestion.