Army War College to Require LinkedIn Thought Leader Certification Before Granting Command Authority
In a bold shift toward 21st-century warfare, the U.S. Army War College has announced that all future graduates must complete “LinkedIn Thought Leader Training” prior to receiving command billets, citing the importance of digital influence over tactical competence.
Carlisle, PA – In a move that has left Colonels and Lieutenant Colonels across the force scrambling for ring lights and Canva logins, the Army War College has officially added LinkedIn Thought Leader Certification as a mandatory graduation requirement and command prerequisite.
According to the press release, the decision came after an internal review revealed that officers who post thought-provoking memes about “strategic alignment” and “vulnerability in leadership” were 37% more likely to receive high-visibility assignments and 62% more likely to speak in buzzwords at staff meetings.
“We no longer fight just on the battlefield,” said Colonel Ashley Bannister, Director of Curriculum. “We fight for influence. For engagement. For dopamine. And if a future brigade commander can’t go viral on a Wednesday morning with a post about ‘lessons in servant leadership from a flat tire on the autobahn,’ do they even deserve a brigade?”
New Army Curriculum: Brew, Post, Lead
The LinkedIn Thought Leader Training Program (LTLTP) will consist of four core modules:
Warfighting with the Algorithm – Hashtags for Strategic Impact
Storytelling in Combat Zones (and Coffee Shops)
How to Pose with a Cuppa While Reflecting on a Platoon Mistake from 1998
Content is Lethality: Building Your Personal Brand for Theater-Level Ops
The final exam will require candidates to generate a five-paragraph, values-based post accompanied by a photo of them standing in a windbreaker looking thoughtfully at the horizon, steaming mug in hand, with the caption:
“The Army didn’t teach me this, but failure did.”
Officers who fail the course will be reassigned to TRADOC, where they’ll reportedly be restricted to posting only in Outlook email chains.
Colonel (P) Dan “Data Dan” Rosencrantz, who helped develop the curriculum, emphasized the evolving nature of leadership.
“Gone are the days when command presence meant a booming voice and a high PT score,” he explained. “Now it’s about storytelling, tone, and knowing when to post your failures for optimal engagement. Bonus points if it involves a blurry sunrise and black coffee in a tin mug.”
When asked if there were concerns about overexposing Army leaders to corporate buzzwords and virtue signaling, Rosencrantz smirked.
“We already do that. We just weren’t monetizing it.”
MIXED REACTIONS
One anonymous Lieutenant Colonel said,
“I’ve deployed six times, earned a Bronze Star with V device, and planned JSOC raids. But now I’m being told I’m ‘non-competitive’ because I haven’t posted a selfie with a John Maxwell quote since 2016?"
Meanwhile, Senior officers have embraced the change, with several officers reportedly using ChatGPT to ghostwrite their “Why I Serve” posts before they even hit ground in Pennsylvania. Others have been spotted doing caffeine-fueled caption drills while brewing coffee, preparing their brand for future battalion command boards.
What's next
Microsoft's LinkedIn Office has not officially commented, though several recruiters have already launched “Post to Pentagon Pipeline” coaching programs, promising transitioning officers a “10X boost in professional visibility and a 5-year glidepath to general officer.
As of press time, the Army has also begun pilot-testing TikTok Doctrine for E-4s, tentatively titled “Shoot, Move, Communicate – and Lip Sync.”
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