The 1st Caffeine Regiment Values

A Modern Ethos for Anyone Who Believes in Responsibility, Service, and Community

You do not need to wear a uniform to live by a code.

The values that shaped generations of service members — Loyalty, Duty, Respect, Service, Honor, Integrity, Courage — are not exclusive to the military. They belong to anyone who chooses to stand for something. Anyone who takes care of their people. Anyone who believes in showing up when it matters.

The 1st Caffeine Regiment exists to carry these values forward for everyone. Veterans. Families. First responders. Supporters. Civilians who believe in responsibility, kindness, grit, and being useful to the world.

This page is your anchor, your reminder, and your Regiment.

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The Eight Regimental Values

1. Loyalty → Loyalty to Your People

You may not wear a unit patch, but you still have a squad. Show up for them. Protect them. Be someone they can count on.

2. Duty → Do What Needs To Be Done

Life does not stop for excuses. Handle your responsibilities. Lead yourself first.

3. Respect → Treat Everyone Like They Matter

Respect is not about rank or status. It is how you show up in your home, your work, and your community.

4. Service → Be Useful To the World

Your value is measured by how you strengthen the people around you. Contribute. Build. Support. Lift others up.

5. Honor → Live in a Way That Makes You Proud

Do the harder right instead of the easier wrong. Character counts even when nobody is watching.

6. Integrity → Keep Your Word

Say less. Do more. Your word is your reputation. Protect it.

7. Courage → Face the Hard Stuff Head On

Courage is not loud. It is honest conversations, new beginnings, standing your ground, and doing what is right even when it is uncomfortable.

8. Leadership → Set the Standard Wherever You Go

Leadership is not a position. It is how you carry yourself. Be the example others can follow.

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Why These Values Matter to us

Aerial Resupply Coffee was built on support. Not ego. Not noise. Not politics.

After twenty years of service, mostly in logistics, one truth stood above the rest: the people who keep everything moving are the ones who make the mission succeed.

The mechanics. The teachers. The planners. The EMTs. The parents. The firefighters. The spouses. The cops. The veterans. The civilians who work hard, take care of their people, and ask for nothing in return.

These values matter to ARC because they shaped our founder, our culture, and our purpose. They guide how we treat customers, how we roast coffee, and how we show up for our community.

The 1st Caffeine Regiment is not a gimmick. It is a reflection of who we are and who we serve: anyone who believes in responsibility, service, and taking care of others.

If you believe in these values, you belong here.

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Why These Values Matter Today

The world can feel chaotic, divided, and disconnected. Most people are searching for a place where they feel seen, supported, and grounded, a place where their values actually matter.

The 1st Caffeine Regiment exists to restore that sense of connection. Not by recreating the past, but by carrying its best parts forward.

A place where community still matters. Where service still means something. Where loyalty and kindness are strengths, not weaknesses. Where anyone can find belonging by choosing to live with purpose.

Uniform or not, you have a place here.

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What It Means to Be Part of the Regiment

Being part of the 1st Caffeine Regiment is not about your background, rank, job, or history. It is about choosing to live by a standard that strengthens you and the people around you.

It means you have a squad behind you. It means you carry values that matter. It means you believe in showing up, doing the work, and taking care of your people.

The Regiment is for anyone who wants community, identity, and purpose. You do not have to buy anything to be part of it. You only have to believe in the mission.

Welcome to the Regiment.